Anderson Ranch Arts Center (ARAC), located in Snowmass Village, Colorado, has been a well-respected artmaking and art education community for more than 35 years. In January 2007, Anderson Ranch Arts Center welcomed a new president, Hunter O’Hanian. As part of this new administrative era, Forte was brought in to help with the redevelopment, refocusing, and refining of the marketing strategies and programs for ARAC.
In June 2007, Forte presented the ARAC Board with a compilation of new strategies and initiatives. Among those initiatives was a set of graphic guidelines, including the reworking of the ARAC identity. These guidelines have been applied to the marketing and collateral materials, resulting in a recognizable Anderson Ranch "look."